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My Resume

Work
Experience

Nov 2024 - Feb 2025

Junior Behavioral Designer, Contract

First Principle Labs, Calicut, India

  • Conducted extensive behavioral research and organizational audits focused on company culture, brand perception, and employee experience.

  • Led 30 employee interviews to assess organizational dynamics and 70 customer interactions in the field to evaluate brand perception and customer experience.

  • Transcribed and coded interview data for in-depth thematic behavioral analysis, identifying key patterns and behaviors.

  • Co-developed a comprehensive behavioral research report, offering key recommendations for organizational structure, brand strategy, and operations.

Oct 2024 - Nov 2024

Market Research Intern

Humanify Technologies, Mumbai, India

  • Worked on ExploraStory, an online research platform where participants provided moderated product/service feedback interviews for client analysis.

  • Assisted in data collection and qualitative analysis, coding interview responses to extract key consumer behavior insights.

  • Contributed to confidential market research projects, ensuring user feedback effectively informed client recommendations.

Nov 2023 - Jan 2024

Behavioural Consultant, Freelance

Reflect Digital, Kent, UK

  • Analyzed focus group responses and four 1:1 interview data using Behavioral insights and used the COM-B model for insight generation.

  • Identified barriers and suggested interventions using behavioral science principles and drivers.

  • Translated insights into strategy and recommendations for the Paid Media team.

  • Prepared reports for the client explaining the observations and recommendations.

Feb 2022 - Mar 2022

Student Consultant, Internship

Midlands Connect, UK

  • Delivered consultancy to Midlands Connect, an SME based in Birmingham as part of the Nottingham Consultancy Challenge.

  • Worked as part of a small, multidisciplinary team of 5 for over 6 weeks.

  • Translated behavioral insights to the client to propose a strategy for transitioning to low-carbon travel and improving information-sharing strategies.

  • Undertook independent research and case studies on the transport behavior of people.

  • Suggested behavioral interventions, incentives and gamification strategies to increase the use of public transport in the East Midlands.

Jun 2021 - Jul 2021

Research Intern

Council for Social Development, India

  • Undertook research and data analysis on the topic ‘Women’s Malnutrition in India’.

  • Involved in data collection, segregation and analysis of data while working with a team of 5 interns.

  • Conducted a Literature Review on the topic ‘Disparity in Online Education’ with a special focus on gender inequality.

May 2019 - Jun 2019

Marketing Intern

Service Quality Dept., Federal Bank Ltd, India

  • Helped design a comparative analysis of the Customer Grievance Redressal Mechanism of the bank with that of other banks in the country.

  • Marketed the digital banking products of the bank to old as well as new customers.

  • Canvassed 20 new users for the digital banking products of the bank.

Education

2021 - 2022

University of Nottingham, UK
MSc Behavioural Economics (2:1)

  • Dissertation: ‘Does deception undermine trust and trustworthiness’ (Experimental study, Game theory)

  • Core modules: Behavioural Economic Theory, Experimental Economics, Applied Behavioural Economics, Economic Data Analysis. 

  • Grade: 2:1 (Merit)

2017 - 2020

Ethiraj College for Women, India
BA Business Economics (84%)

  • Dissertation: 'A study on the impact of demonetisation on online banking transactions in India'

  • Core modules: Monetary Economics, Fiscal Economics, Econometrics, Statistics, Microeconomics, Macroeconomics.

  • CGPA: 8.4 (Distinction)

Skills
& Expertise

  • Teamwork

  • Presentation

  • Interpersonal skills

  • Active listening

  • Adaptability

  • Critical thinking

  • Behaviour Change

  • Intervention ideation

  • User experience & Behavioural Design

  • Interview & survey analysis using COM-B model 

  • Behavioral Science: Behavioral Research | Behavioral Design | User Experience Research | Product/Service Audits

  • Data Analysis & Tools: Survey Design | Thematic Coding | Descriptive & Inferential Analysis (Excel, Google Sheets) | Familiar with SPSS & Stata

  • Design and Presentation tools: Canva | Miro Board | Mural | MS. PPT | MS. Word | G-Slides

  • Soft Skills: Adaptability | Critical Thinking | Collaboration | Problem-Solving | Attention to Detail

Certifications
& Training

  • Cowry Consulting Global Summer School (Jul-Aug, 2024)

       Among the 33 selected out of 400 applicants globally.

       Projects: Sky Time to Care (Sky UK) & Lost Food Project nudgeathon, Malaysia

  • Product Experience Design using Behavioral Science (Sept - Nov, 2023)

       Project: Solving binge watching

  • UCL Behavior Change Interventions: Introductory Principles and Practice (Jul 2023)

  • UCL×LSE Nudgeathon (Apr 2023)

       Project: Increase parental involvement in Child's learning​

  • Nottingham Consultancy Challenge: Completer Badge (Feb - Mar, 2022)

       Project: Low carbon & sustainable transportation in East Midlands, UK​

  • Problem Solving using Computational Thinking, University of Michigan (Feb 2021)

  • TATA Consultancy Services: TCS iON Career Edge - Young Professional (Jun 2020)

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